Liz Goldwyn and MAC Cosmetics Team Up for Holiday

Products from MAC's Fabulousness holiday collection.

Photo By Courtesy of MAC

Los Angeles-based artist, filmmaker and fashion muse Liz Goldwyn has teamed with MAC Cosmetics to create makeup bags as part of its holiday collection, Fabulousness. On sale in MAC stores Oct. 25 to Dec. 20, the three-piece range includes a brush bag, an evening-style clutch and a hanging bag packaged with various MAC products and palettes inspired by Goldwyn’s trademark vintage style. 

Liz Goldwyn

Photo By Donato Sardella

For Goldwyn, the granddaughter of movie-studio founder Samuel L. Goldwyn and actress Frances Howard, Hollywood glamour runs in her blood. She is also a lingerie expert, having created a book and an HBO documentary on burlesque, both called “Pretty Things.” 

For MAC, which supported “Pretty Things” in 2005 by creating the makeup look for Goldwyn and the other performers in the film’s finale, she was a natural choice to create lingerie-inspired accessories — the company’s first foray into bags. 

“I was looking for the perfect makeup bag with a classic boudoir look when I saw John Demsey [group president of MAC’s parent, the Estée Lauder Cos. Inc.] during Oscar week in 2011. I asked him why they weren’t making any, and he said, ‘Why don’t you do it?’” recalled Goldwyn.

She used a pair of vintage leopard-print panties, plus laces and nets from her own collection, as the inspiration for the bags, which feature pastel satin exteriors covered in leopard-print plastic and matching interiors lined with lace-print plastic. “I like that good-bad duality, and they’re both pretty and durable. I travel constantly and have been road-testing them for nine months,” said Goldwyn, whose signature adorns the “L Goldwyn for MAC” labels. 

Goldwyn, who once worked for Shiseido, has several high-end fashion projects under her belt, including a jewelry line bearing her name that sold at Barneys New York, Collette and Joyce, and one for a high jeweler whose name she can’t divulge. 

“What I love about this project is that it allows me to design something that’s beautiful and accessible,” she said of the bags, which range from $39.50 to $49.50 at retail, including the brushes, eye and lip products that come in the smaller bags.

Goldwyn is also designing screen printed T-shirts and hoodies for skate brand Altamont that hit stores next month. The graphics are inspired by pin-up girl art, although Goldwyn said she doesn’t mind “if some teenage guys just think it’s old and cool-looking.” 

Looking ahead, Goldwyn is also adapting “Pretty Things” into a musical, beginning preproduction of a biographical documentary filmed abroad, and hoping to design her own line of fashion stockings and tights with a vintage flair, of course. 

She noted, “I like the idea that you can infiltrate the masses but put a piece of education or history on it.”

By MARCY MEDINA for WWD

Energizing a Star Category: Hair

From marketing strategies to ingredient stories, hair-care brands are tapping into the building blocks of skin care to deliver a much-needed jolt to sales.

Photo By Billy Kidd

After a decade working on skin care at Proctor & Gamble, principal scientist Emily Overton was transferred to hair care in 2008. The new job only required Overton to move her office across the street, but it signaled a much bigger shift happening at P&G and companies throughout the hair care industry: To get consumers to spend more money for products designed for their hair, they'd have to learn a lot from items intended for the rest of their bodies.

Overton played a critical role in the creation of Olay Regenerist, the P&G anti-aging range that launched in 2003 and changed the game at mass skin care with technology and clinical results akin to prestige offerings at a fraction of the price.

Mass hair care is currently suffering from many of the issues that plagued skin care a decade ago: Consumers are frustrated that the available choices aren’t netting significant results, Boomers with disposable income are looking outside of drugstores and big-box retailers for remedies and price is too often the deciding factor in buying decisions.

P&G thought Overton had the perfect background to help develop a Regenerist-esque breakthrough at its leading hair care brand, Pantene, and help shift hair-care consumer behavior toward skin-care consumer behavior, where shoppers have shown a willingness to pay more for premium products that promise better returns and adopt a multiproduct regimen that goes beyond basic cleansing and moisturization.

“In skin care, we saw this whole revolution of more dramatic solutions available in over-the-counter,” Overton says. “They really brought me over to figure out how we can provide and create these more dramatic solutions in hair care like we had done in skin.”

Overton believes P&G’s Pantene has hit on the equivalent of a Regenerist serum with its new AgeDefy Advanced Thickening Treatment, which is launching now. It contains ingredients familiar in skin care — caffeine and niacinamide — and panthenol, used frequently in both hair and skin care. Most importantly, it’s formulated to deliver a noticeable change by increasing hair diameter so that a head of hair appears to gain 6,500 fibers after just one use. “It thickens hair in a way that feels natural, like the hair they [women] had when they were younger,” says Overton.

P&G’s AgeDefy collection—and similar launches from other companies—represent the rising influence of skin care on hair, as hair brands translate the ingredients, stockkeeping units and marketing messages from the former to the latter. If it doesn't seem like an eye cream has a parallel in hair care, think again. If it seems strange to talk about dermal fillers when it comes to hair, reconsider. No idea is off the table.

"We actually call it the skin-ification of hair," says Jill Beraud, chief executive officer of Living Proof. "We take a great deal of inspiration from skin care. There is so much interest and awareness of how you can continue to have a youthful look and fight the aging process that it is not just in skin, it's in hair."

An analysis of sales makes perfectly clear why marketers are reassessing their message. On a per-capita basis, Euromonitor reports that U.S. consumers spent the same amount on hair care—$31.50—in 2010 as in 2011, and the average price for a shampoo in those years was stable at $9.50. For mass hair care generally, sales inched upward 1.8 percent in the 52 weeks ended Aug. 12 to nearly $4.7 bil- lion, according to SymphonyIRI Group, excluding Wal-Mart. Industry analysts say that the mass market accounts for about 70 percent of all hair-care products sold in the U.S. In contrast, data from The NPD Group shows prestige skin care went on a tear last year, climbing 14 percent to reach $3.1 billion. (Mass-market skin care has not posted such robust results: For the 52 weeks ending Aug. 12, IRI reports sales rose 2 percent to slightly under $2.3 billion, excluding Wal-Mart.)

Moreover, the outlook for hair care isn’t great: Euromonitor forecasts a 1 percent compound annual growth rate through 2016, when U.S. salon and mass hair-care sales are estimated to generate $10.5 billion.

Using skin-care sales history as their marker, industry experts say that game-changing product advances are needed to help boost that figure substantially. “It wasn’t until we came up with discernable benefits in skin that it unlocked the whole [premium] category,” says Gina Boswell, executive vice president, personal care for North America at Unilever. “We used to pay very little for a moisturizer.”

David Rubin, brand building director, U.S. hair, at Unilever, chimes in, “Women are willing and actually seeking out paying for things that they believe do more and really work, but they are also much more savvy and are not wiling to pay for things they believe are just like anything else.”

Walter Geiger, P&G’s vice president and general manager, North America hair care, finds the example of SKII, P&G’s prestige skin-care brand, and the spotlight on its star ingredient, the sake production byproduct Pitera, illustrative. “When you have performance, are in the right benefit space and tell the right story, you can charge higher prices—even in the recession,” he says.

Key, too, is the target market—particularly Baby Boomers, for whom aging has presented a host of new hair issues. “We definitely have to pay attention to this population. They are seeing differences in their hair,” says Boswell. “We know they’re healthier and more engaged than the generation before them, and we know they have resources.” Boswell notes there are 100 million consumers in the U.S. over 50 and that Baby Boomers account for more than half of all consumer packaged goods spending domestically.

Historically, turning back the clock in haircare terms has primarily translated into covering gray. No more. Now, as Beraud points out, “The holy grail is bringing your hair back to what we call ‘virgin’ hair.”

Just because hair has no wrinkles doesn’t mean there aren’t a host of age-related issues. On average, a human head has 100,000 hairs. In a year, hair grows about six inches and each hair on a head grows independently. There are three phases of a hair’s cycle: anagen, the growth phase; catagen, a transitory resting period after growth ends, and telogen, when the hair begins to fall out. Typically, 50 to 100 hairs fall out a day. The entire cycle usually takes three to five years. As people age, however, the cycle speeds up and long, strong, lasting hair becomes elusive.

Marina Azizova, director of research and development at hair-color marketer Zotos International, estimates that by age 40, 40 percent of men and women experience hereditary hair loss. By age 50, it affects half of all people, and that percentage becomes 80 percent across an entire lifetime. “Every five to 10 years, more and more hairs on your head become wimpier, thinner hairs, and then you start noticing a very slow thinning of the hair,” Azizova explains.

Moreover, the hair cuticle, its outer layer, gets roughed up as we age, making it prone to absorb and release moisture, ushering in frizziness and brittleness. Overall, there is less lipid production, too, so the scalp and hair become dryer. And on top of that, there is accumulated damage due to everything from the environment to chemical and heat-styling processes that lead to loss of protein, which makes up 90 percent of hair fibers.

Pantene senior scientist Jeni Thomas further elucidates that hair diameter shrinks as women age, and the hair sprouting from their heads becomes slightly curved and less manageable.

A problem isn't a problem, though, unless it is recognized as such. A swelling body of literature suggests that women do connect worries about their hair to aging. In 2009, Pantene discussed hair topics with 35 beauty-obsessed women in Chicago for four hours. "The women realized that their hair was changing over time, but they didn't really know why. They were really frustrated," recollects Overton.

Also in 200, Finesse surveyed 602 American women aged 35 to 54. Seventy-five percent of them felt the condition of their hair had worsened over the years. Thinning and graying were cited most frequently as major age-related concerns, with dryness third. "It was not a huge insight that your hair ages," says Karen Murabito, marketing director for hair care at Lornamead, which owns Finesse. "It was an insight that most women recognized that their hair had aged."

If women aren’t recognizing precisely what aging is doing to their hair, hair-care marketers are spelling it out. On Zotos’ AGEbeautiful antiaging hair-color line, the five signs of aging are listed as follows: thinning, wiry gray, turning gray, dryness and dullness. In ads for AgeDefy, P&G singles out breakage, split ends, frizz, unruly grays, lackluster color, thinness and dryness.

The identification of these characteristics underscores how hair-care marketers are adapting skin-care techniques. “It used to be that you would have normal, oily and dry,” says Boswell. “Now you’re seeing a plethora of different benefit types and need states that are coming across in sku’s.”

Lisa Morris, vice president of global marketing for hair care at Matrix, agrees. “If you look at the last five years, all of the big brands in mass and professional have started to identify specific problems and solve those problems,” she says. As the consumer gets more knowledgeable about the aging of hair, the umbrella of problems addressed by hair-care marketers could expand exponentially to cover hormonal aging, chemical aging and environmental aging, to name a few.

Already, the market has exploded with antiaging hair-care products. Alterna, the professional hair-care brand with the tagline, “The science of skincare for consumers were not clear on what antiaging meant in hair care. It was a new concept that they weren’t fully willing to embrace at the time in 2007. Consumers understood and were incorporating antiaging in their skin care routine, but it didn’t translate as easily [and] seamlessly in hair.” Today, unlike when Pro-Age hit shelves, Unilever argues antiaging hair care is ready for consumer acceptance.

The education done by skin-care companies to inform consumers about ingredients and technologies provides the basis for Unilever’s confidence. At a recent meeting with a retailer, Unilever's Rubin met with an overall beauty buyer and a hair-care buyer. "The hair-care-only person had not heard of some of the ingredients. The skin-care person said, 'I see them all the time,'" he recalls. Rubin cites Bio-Nutrium 10, a blend of 10 nutrients and botanical actives such as ginseng, tea tree, sunflower, soybean, coconut oil and mint in Unilever’s Clear hair care products, as a vivid example. “When I started at Unilever, it was in Dove’s Nutrium Moisture. We have been evolving it and learning about it, and now we have Nutrium 10 in hair care,” he says.

In fact, scores of ingredients familiar to skin-care connoisseurs are assuming hair-care responsibilities. Ben Bennett, founder and creative director of HatchBeauty, a brand strategy and product development firm that counts Joico, Nuance Salma Hayek, Regis and Living Proof among its clients, mentions flax seed oil, antioxidants like grape seed oil, pomegranate and acai, and hyaluronic acid.

Hyaluronic acid “is what gives the skin the resilience to keep and maintain the shape of the skin. When the scalp doesn’t have hyaluronic acid, it weakens the skin,” says Julien Farel. “Adding that back in the same way it has been done in skin care enables the [scalp] skin to improve.”

The importance of skin-care ingredients gets a boost from the emergence of the scalp as a main player in hair-care circles. Farel, the celebrity hairstylist with two salons in New York City and one in Cabo San Lucas, Mexico, concentrated on the scalp during a five-year process to develop Restore, a hair-loss-prevention collection driven by hyaluronic acid and additional skin-care ingredients like resveratrol, glycans and bioflavonoids. The trick in the development process, Farel says, was to perfect bonding molecules that enable the product to stay on the scalp and continue to work. “Grass doesn’t grow on sand,” he says, explaining the importance of the scalp. “If there is no nutrition, every time you wash your hair, you wash away all the nourishing oils and you kill the hair.” Apparently, hair-care shoppers agree. Farel has been shipping 80 bottles of Restore a day to keep up with the demand on Amazon.

In Japan, Shiseido has had a similar response to Scalp Essence, the hero product of its Adenovital line sold in salons. Shiseido considers a salon product a success when sales reach 300,000 units. As of September, 1,100,000 units of Scalp Essence have been sold.

That type of success hasn’t gone unnoticed. Unilever put the scalp at the center of its Clear launch this year, advertising scalp health as crucial to the hair the way roots are to trees. “It turns the whole hair-care conversation on the head. Typically, we talk about the ends. Instead, we are taking about the source—the scalp,” says Boswell.

The scalp “is the natural evolution of where we are going, for sure,” agrees Bennett. “Right now, the American consumer is primarily focused on the hair strand itself, but the next logical place as hair-care brands are turning up the dial on efficacy is to look at the scalp.”

Because the scalp is actually living skin, and not dead hair, the implications of shifting the focus to the scalp are enormous. By utilizing specialized ingredients on the scalp, hair-care companies can seriously begin to discuss tackling the problems of aging hair at its origins and enter the arena of prevention, which has been a boon to skin-care marketers reaching younger consumers. As Mindy Goldstein, vice president of research and development at Keranique marketer Atlantic Coast Media Group, says, “There is not a lot that you can do once the hair emerges from the scalp other than thicken it. You have polymers, protein treatments that adhere to the shaft. All of that is physical. If you address the underlying mechanism from the scalp and the follicle, you can help grow thicker hair."

With scalp health coming to the fore, hair-care and color marketers are turning to vitamins and nutrients people typically ingest as topical agents to shore up the scalp. Biotin and melanin, for instance, are popping up in hair care and color products to strengthen hair and encourage melanin production, respectively. "When the hair becomes gray, it is very affected by UV, and it becomes dryer and damaged. That's why we use melanin in hair color, to put it back where it is missing," says Azizova.

Cracking the hair-loss problem with over-the-counter remedies remains a key mission. SymphonyIRI Group's figures show sales of hair-growth products increased nearly 4 percent to $78.4 million in the 52 weeks ended Aug. 12, a growth rate only surpassed in the hair segment by conditioners, which registered a 4.9 percent jump to almost $999 million in sales. The figures do not include Wa-Mart. To keep that growth going, hair-care marketers are infusing products with peptides, ingredients that helped spur the lash-enhancement phenomenon. Ker- anique has put peptides in its Follicle Boosting Serum to aid in anchoring follicles in the scalp. Taking it a step beyond, Allergan has been examining the active ingredient in its lash prescription Latisse for treating hair loss, already something that patients are testing on an off-label basis.

Mined extensively in skin care, Goldstein feels the field of epigenetics, the study of inherited changes, will be important in hair care. Within that field, the topic of telomeres is especially pertinent. “Telomeres are the tips of the genes. With every division of the cell, a small piece of the ends of the DNA are clipped off. It is actually what controls the amount of times a cell can divide. Telomeres is an area that is becoming interesting to hair care because the same thing happens in the follicle,” says Goldstein. In skin care, brands like ReVive, Jan Marini and Goldfaden have employed compounds intended to act as telomerase, an enzyme that preserves the length of telomeres, to make skin appear more youthful. That could surface in hair care with the purpose of reviving and protecting follicles.

Hair-care marketers, like their skin-care brethren, are concerned with pushing ingredients deeper into the scalp and hair shaft to improve their efficacy. “There’s a lot more technology available now in skin care that will be relevant for hair-care,” says Morris. “If you think about a root, it is so much deeper in the scalp than a wrinkle is in the skin.”

Even within the hair strand, hair-care marketers are getting deeper and paying attention to the cortex, the layer beneath the cuticle. Mary Burns, vice president of marketing for Alterna’s Caviar Repair Rx products, asserts that Alterna’s newest line cements “the outer layer of the cuticle to the cortex. You get a smooth cuticle that makes your hair look shiny, healthy and restored.” Alterna took two very close-up pictures of a hair strand to prove it—one displays cuticle tears and a visible cortex, and one doesn’t. “We look at it in terms of fillers for your hair,” Burns says.

Proof of results is becoming increasingly important in hair, say marketers. Bennett says, “With our hair-care clients, we are getting more and more requests to take them through clinical testing and consumer paneling. That really had not happened before. It is brand-new this year.” Alterna is among the first hair-care brands to promote testing in a line called Caviar Clinical that withstood clinical studies with consumer and scientific components. On the bottles, the Caviar Clinical products tout the studies, stating “Clinically Proven,” and “8 out of 10 people said their hair felt thicker and fuller.”

The final piece of the puzzle in increasing the hair-care category lies in convincing consumers to adopt multistep regimens. Around 90 percent of Americans use shampoo, estimates Geiger, but less than 20 percent use hair-treatment products. “There is a huge opportunity in growing a regimen with the right technologies. Many women are using two, three, four, five steps in skin care,” he says. To persuade consumers to establish hair-care regimens, hair-care brands have borrowed from the skin-care lexicon. Overton describes Pantene’s Silky Moisture Whip as a mois- turizer for hair. Burns talks about an a.m./p.m. routine made up of Alterna products. “In skin, you might have a different nighttime cream that targets wrinkles and a daytime cream that is about moisture. We do that in hair,” she says.

In skin care, women’s regimens extend to eye creams, sunscreens, toners, serums and on and on. Hair-care brands are dreaming up products that have specific tasks along similar lines. Overton compares split-end products to eye creams because they target a select part of the hair. “We are really looking at, ‘Are there things that we can do for different parts of the hair?’” she says. Answering her question in part, in addition to the ends, the roots and the outside and inside of hair strands might one day have their own products. And those products could be designed for different hair classifications to solve a vast array of problems.

Armed with skin-care weapons, hair-care companies are betting these new products will give hair-care consumers reasons to return to the hair-care aisles. “The way we think about it is that when we talk to the retailers, we add no value at the prestige end or at the food, drug and mass end if we replace a product with a similar one. We need to meet some unmet need,” says Geiger. “It is time that, in the U.S., we get inspired by what skin care does to grow the category.”

Hair Growth: 5 Key Points

1. Skin Is In: Hair care marketers are modeling their marketing strategies and ingredient stories on tried-and-true skin-care techniques.

2. The Impact of Age: Increasingly, consumers are recognizing the impact of aging on hair health and appearance, beyond just graying.

3. The Segmentation Game: Traditional classifications are giving way to more granular product categories, as marketers and product developers learn how to better address key issues.

4. It’s Not Just Hair: The scalp is also a key target area, particularly in stimulating hair growth.

5. The Regimen Rules: Marketers hope to build the category by convincing consumers to add specialized treatments to their basic two-step routine of shampoo and conditioner.

Source: by Rachel Brown, WWD Beauty Inc Issue 10/12/2012

Avril Lavigne Inks Deal With Sally Hansen

While Avril Lavigne is perhaps best known as a singer and songwriter, she is quickly building brands in both the fashion and beauty worlds. The latest: a deal with Coty division Sally Hansen, which had the 27-year-old create a nail collection for its Salon Effects brand.

Launching globally in April, the limited edition collection includes 12 designs of nail polish strips — including tiny skulls and leopard prints, Lavigne’s favorites — which are inspired by Lavigne’s style and music. Each $9.99 kit includes 16 nail-polish strips, a cuticle stick, a mini-file and buffer and instructions for at-home application. 

“This is pretty much the coolest thing, because I also do clothing — I love clothing, nails and fragrance, hair, makeup, all that stuff,” said Lavigne during an exclusive phone interview with WWD Wednesday afternoon. “I was really excited about the Salon Effects Real Nail Polish Strips — especially since they’re superquick. You clean your nails, peel the strips and apply them, file and go. I’m superfast at it, so it takes me like five minutes to do my nails. And it’s supercool because the designs that I came up with are my personal style and vibe — they’re rock ’n’ roll and fun and bright and colorful. You have sparkles and little stars — they are cute. For me, I’ll be flying on a plane and be like, ‘Sh--, I need to do my nails.’ I can do these on a plane; I’ve done them in the car.

“I’m a really visual person; I like creating, and I love to have fun with colors,” she continued. “I think this offers self-expression, and it’s a really smart, versatile way to show your style. I think my fans will really like it, because it’s easy and simple and fun.”

“Avril is a pop music icon, but she has also become a fashion inspiration, known worldwide for her edgy, yet feminine style,” said Steve Mormoris, senior vice president of global marketing for Coty Beauty. “We believe this new collection will appeal to Avril fans and trendsetters alike.” Added Annette Devita, vice president of marketing for Sally Hansen: “She appeals to a younger generation of girls, which makes her a perfect fit for Salon Effects.”

While Devita declined to comment on the collection’s projected sales, industry sources estimated that the limited edition collection would do about $7 million at retail in its time on counter. In the U.S., it will be available in about 25,000 mass market doors. Print advertising will launch in May fashion, beauty and lifestyle magazines, and the lineup will also be promoted via social media, including Lavigne’s Facebook fan page, which has 28.5 million fans, and her Twitter feed, which boasts nearly 3.7 million followers. “I love to use social media to talk about the things I’m doing and connect with the fans,” Lavigne said. “I want to let them all know about this, and tell them to check it out.”

Lavigne isn’t new to the beauty game: She has also created three women’s fragrances with Procter & Gamble Prestige Products: Black Star, Forbidden Rose and Wild Rose. All are sold globally; in the U.S., they are available at Kohl’s. 

In fact, Lavigne said she enjoys the beauty category so much that she could see entering additional categories — although she noted no deals are imminent. “I think it would be cool to do hair color,” said Lavigne, who enjoys adding bright-hued streaks to her blonde hair.

Lavigne’s Abbey Dawn fashion line, founded in 2008, is also growing — both in the U.S., where it is sold at Kohl’s, and globally. “Spring 2012 is a full lifestyle collection — we have footwear, eyewear, swimwear, bags and men’s clothing [as well as women’s clothing],” said Lavigne. “Having the nails is great because it kind of completes it all.”

She acknowledged that there’s a lot on her plate, but said she believes that each project ties into her larger message of encouraging others to express themselves. “Obviously I’m here because of my music, and obviously I’m designing clothing, but fashion is a really big part of what I do,” she said. “So to be doing nails, visually, it totally goes in with everything — my personal style. It all is related.”

The entertainer also now runs the Avril Lavigne Foundation, which does work with sick and disabled children. This past year, Lavigne worked with Easter Seals to create the Avril Lavigne Rockstar Club at Easter Seals, a program to inspire, create and support recreation programs for kids with disabilities. Lavigne noted that her foundation’s mission is summed up in the acronym ROCKS — respect, opportunity, choices, knowledge and strength. “I’ve had the chance to do a lot of charity work over the years, and I wanted to take [my involvement] to the next level with my own foundation,” she noted. “Getting involved with kids that are sick and disabled was close to my heart. I look forward to doing more to help people out.”

As far as her primary career — music — goes, Lavigne is wrapping up her Black Star tour supporting her “Goodbye Lullaby” album with an Asian leg in early February. She then will turn her full attention to her new studio album. Lavigne kept mum about the song topics, but noted that she’s “pretty far into” the recording process. “It’s turning out to be a fun record,” she said. 

She turned animated, however, when she discussed working again with Antonio “L.A.” Reid, who signed Lavigne to her first record contract, at Arista. She has just moved labels to Epic Records, which Reid now heads up.

“L.A. Reid is the man,” she said with emphasis. “My experience was he signed me, he believed in me, he got me. He always gave me my freedom to be who I was, to make the type of record I wanted to. On my first album, I was so young — I was 16 when I was making it. Everyone figured that people would write songs for me, and I was like, ‘No, I want to write my own music.’ It was so different from anything that was out there. L.A. was like, ‘She’s onto something. Just let her do her thing.’ So it was great. Later on down the road we got separated when he moved to another record company, and other people came in and took over. It was difficult for me, especially on my last record, working with all these random people that really didn’t even understand me at the record company. And now I get to be back with him, and it’s exciting again. I’m totally reinspired. When you’re writing and creating, you can’t have these businesspeople come in and try to be all business. [L.A.] finds a balance between business and creative, and he’s really good at not making it weird or interfering in the creative process.”

All in all, said Lavigne, she’s excited to face the future. “There are a lot of major changes going on in my career. There’s a lot of fresh energy around me,” she said.


From WWD, by Julie Naughton

Fashion as Illustrated by Danny Roberts

Danny Roberts, 24, is making a name for himself with his romantic renditions of magazine tears and fashion models. Shot into stardom recently by WWD, his blog titled Igor +Andre now boasts over 200K unique visitors. His work will soon be found on clothing and accessories such as Gwen Stefani's Harajuku Lovers' canvas totes, satchels, graphic T's and hoodies.