| She's iconic. She's adored. She's known around the world. Now, Hello Kitty is bringing her playful spirit to a new beauty line presented exclusively at Sephora. This sophisticated collection mixes the essence of Hello Kitty with a touch of style and fun. With charming designs and luxurious formulas infused with ingredients she loves, Hello Kitty Beauty is the ultimate must-have. Hello Kitty. Hello Pretty. |
Former Lancôme artistic director Fred Farrugia has launched an innovative new range for Sephora in France that enables consumers to both declutter and personalize their make-up bags.
The packaging reveals a desire to declutter women's make-up bags, with a back-to-basics design inspired by paint swatches. But more than just aesthetically resembling something between an iPod and a Pantone swatch, the big focus is on ease of use. The individual palettes, which have been designed by Ora-Ïto, can be clipped and stacked together to make a compact and complete make-up set in one.
