Former Lancôme artistic director Fred Farrugia has launched an innovative new range for Sephora in France that enables consumers to both declutter and personalize their make-up bags.
The packaging reveals a desire to declutter women's make-up bags, with a back-to-basics design inspired by paint swatches. But more than just aesthetically resembling something between an iPod and a Pantone swatch, the big focus is on ease of use. The individual palettes, which have been designed by Ora-Ïto, can be clipped and stacked together to make a compact and complete make-up set in one.The ability to personalize swatches in this way means consumers can select exactly what they want from a selection of over 100 stackable palettes. The creators say that the textures have been formulated to glide on so that they can be used without a mirror and can be applied by "finger-painting" on to the skin.
Source:WGSN
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