The core range comprises 97 SKUs, priced between $8 and $20, available from May in selected Topshop stores and online at www.topshop.com.
Inspiration by hot spots in London, New York, Tokyo, Rio and LA, the matte-finish pale grey packaging is described as "bespoke rough and ready". Cute hand-drawn spots, stripes and smudges were scribbled using the range's kohl pencils. The items are also housed in a matte black box with an illustration of the product inside.
Each season, new trend-led colours will be injected into the core range to offer more scope for creativity, while limited-edition capsule ranges will appear throughout the year, starting with spring/summer 2010 (also available beginning May), an ethereal collection of festival-inspired make-up, and face and lash adornments. Standout products include feathered lashes, gold transfers, metallic crayons and pots of shimmering glitter dust. Each season these capsule collections will be accompanied by a fashion story, which will encourage make-up experimentation.
