Hello derma e!

If you haven't yet heard of derma e® skincare, here's your chance!

The line is highly natural and loaded with healthy vitamins and antioxidants. It's a best seller at Whole Foods, Sprouts and other natural health stores. 

derma e^® essentially pioneered the use of Vitamin E in topical skincare. Since then, it's introduced over 80 products enriched with skin-improving ingredients like Vitamin A, C-Ester,  Glycolic Acid, Astaxanthin, Pycnogenol, DMAE, Alpha Lipoic and Tripeptides. 

Like many women, you may have in the past liked the idea of buying natural skincare only to be dissappointed in the lack of efficacy or lousy aesthetics. Luckily, the folks at derma e^® took that into consideration, and it really shows. They've won more awards over the years than any other natural skincare brand!

Here are some of their products...

NEW! Evenly Radiant BB Creme, key ingredient: Plant Stem Cells

NEW! Skin, Hair and Nail Oil, key ingredients: Argan Oil, Jojoba Oil, Kukui Oil

Evenly Radiant Dark Circle Eye Creme, key ingredient: Plant Stem Cells

Soothing Cleanser, key ingredient: Pycnogenol

Very Clear Spot Treatment, key ingredients: Tea Tree and Willow Bark

Firming Moisturizer, key ingredients: DMAE, Alpha Lipoic Acid, C-Ester

Age-Defying Night Creme, key ingredients: Astaxanthin and Pycnogenol

I love that the brand makes a stance to formulate products that are 100% vegan, GMO-free, paraben-free and SLS free in packaging that's 100% recylcable. Plus, they operate using 100% wind energy in sunny Southern California.

If you visit this link on their website (dermae.com), you can get a 10-piece sampler set for FREE (only pay S/H).  What are you waiting for??

BB Creams are the Balm

BB Cream Market Looks Promising and Poised for Growth

According to a brand new report by The NPD Group, Inc., a leading market research company, BB Creams* also referred to as ‘blemish balms’ or ‘beauty balms’ have grown significantly in sales in the past several months. The relatively new product is quickly catching the fancy of a small segment of U.S. women. In the 12 months ending March 2012, BB creams sold in U.S. department stores generated close to $9 million according to NPD BeautyTrends®.

Women tell NPD that while they expect BB Creams to provide skincare and makeup benefits, they want to understand more about the product and how it works. According to NPD, about 8 in 10 beauty shoppers like beauty products that offer multiple benefits, and that rises to just over 9 in 10 for BB Cream purchasers. The top five benefits expected from a BB Cream include: natural looking coverage (52%), moisturizes/hydrates skin (47%), nourishes/treats skin (42%), provides SPF sunscreen protection (42%), and improves skin texture (38%).

Although the incidence of purchasing BB Creams is currently very small (2% of total beauty shoppers) the majority of purchasers tell NPD they’re extremely or very satisfied with their last BB Cream purchase, and 77 percent express positive repurchase intent. According to the report, almost 4 in 10 beauty shoppers overall say that they would consider buying a BB Cream in the future.

“About half of all beauty shoppers are sitting on the fence, saying they may or may not buy BB Creams in the future. Why does that matter? Almost 7 in 10 BB Cream purchasers have replaced either a makeup or skincare product with a BB Cream. Even though usage is low right now, as more brands enter the market and the category grows, cannibalization could become a much larger challenge,” said Karen Grant, vice president and senior global industry analyst, The NPD Group.

“Messaging that clearly distinguishes the benefits of and usage occasions for BB Creams versus other facial products could help ensure the coexistence of various products in a women’s beauty regimen. Figuring that out could make the difference in whether BB Creams gain traction more broadly or not,” ended Grant.

*BB Creams also referred to as ‘Blemish Balms’ or ‘Beauty Balms,’ are multi-functional products that combine the functionality of primers, SPF and moisturizers, along with the anti-aging benefits of skin serums.