La Fresh Wins Prevention Magazine's Beauty Award

La Fresh Group, makers of travel-friendly personal care wipes, has announced that its La Fresh Eco-Beauty Waterproof Makeup RemoverWipes have won Prevention Magazine’s 2012 “Celebrate Your Beauty” Award for Best Makeup Remover. 

Prevention’s awards are completely objective, with winners in four categories chosen from 130 finalists that were evaluated by a panel of judges and tested by readers under the supervision of dermatologists.

“With the help of 275 readers and 10 dermatologists and chemists, Prevention evaluated 19 makeup removers this year, and La Fresh’s came out on top—truly an accomplishment,” says Jennifer Goldstein, the magazine’s beauty director.

“Prevention magazine’s readers represent exactly the type of demographics our products are designed for—women leading the active lifestyle who are seeking easy-to-use, high quality beauty care solutions for their everyday lives. Our Eco-Beauty line speaks to that,” said Eve Yen, founder of La Fresh Group. “La Fresh Eco-Beauty Waterproof Makeup Remover Wipes, along with all of our other products, use the highest-quality ingredients while staying true to our corporate green initiative, and because of that, we’re extremely proud to receive this prestigious award from such a highly-read publication.”

La Fresh Eco-Beauty Waterproof Makeup Remover Wipes instantly dissolve resistant eye and lip makeup, without leaving greasy residue, with no pulling or tugging that may cause irritation. These highly natural wipes refresh and nourish the delicate eye and lip areas with a six-oil blend of olive, jojoba, sesame, grapeseed, vitamin E and lavender. They are available in 24 count resealable pouches and freshly sealed, individual portable sachets.

All La Fresh Eco-Beauty products feature 100% biodegradable wipes and are free of parabens, sulfates, triclosan, dyes, PEGs, artificial fragrances and animal byproducts. These wipes are pre-moistened to eliminate the need for water. La Fresh products are available in select retailers nationwide and by visiting www.LaFreshGroup.com.

LA FRESHEST STUFF ON TV

One of my favorite brands, La Fresh, has just launched a new TV campaign with a special offer on Eco-Beauty Waterproof Makeup Remover Wipes and Oil-Free Face Cleanser Wipes. When you order, you get a FREE full size pouch of the luscious Instant Body Soother and single packets of every product in the Eco-Beauty line: Healthy Hand Sanitizer, Acetone-Free Nail Polish Remover, Instant Body Soother, Waterproof Makeup Remover and Oil-Free Face Cleanser in Naturally Scented as well as Fragrance Free.

I provide a demo of how well the Waterproof Makeup Remover works. I kid you not, the product works just as well, if not better, than other products that contain mineral oil and parabens. The La Fresh Eco-Beauty Waterproof Makeover Remover contains 6 natural extracts including Lavender essential oil, yet it doesn't leave your skin running with oil like some eye makeup removers do. I promise, it will be love at first wipe! Check it out at golafresh.com.

Live. Life. La Fresh.

People on-the-go know what a godsend wet wipes are. Now, La Fresh Group takes the convenience of wet wipes to the incredibly luscious, good-for-skin and good-for-earth stratosphere.

New La Fresh Eco-Beauty Wipes are made of 100% biodegradable wipes material. Formulas are free of bad stuff (parabens, sulfates, petrochemicals, GMOs, glycols, triclosan, phthalates, PEGs, acetone, dyes, artificial fragrances & animal byproducts) and loaded with good stuff (botanical extracts, essential oils, vitamins). If that wasn't enough, these wipes help cut down how much hot water you use in the bathroom, which is good for the environment and your wallet (hello lower water & heating bills).

It used to be that natural beauty care = doesn't work well. Not so with La Fresh Eco-Beauty. These products stand up to the best beauty-care out there.

Here's the lineup:

• The revolutionary Waterproof Makeup Remover - slips off the toughest makeup with lavender essential oil, won't leave behind a heavy, greasy residue
• The life-changing Acetone-Free Nail Polish Remover - whisks off polish in a flash with an unbelievably fresh, juicy Tuscan orange scent, not a harsh chemical smell
• The delectable Instant Body Soother - infused with peppermint essential oil and a blend of 5 silky, natural oils to soothe away stress and tension from temples, neck, arms or legs in seconds
• The delightful Oil-Free Face Cleanser in natural Yuzu or Fragrance-Free versions - effectively cleanse and hydrate to remove dirt, oil and face makeup without clogging, stripping or irritating skin
• The quintessential Healthy Hand Sanitizer - wipes away 99.9% of germs without alcohol or triclosan, even moisturizes hands and helps strengthen nails

Items are available in convenient flowpacks or portable packet singles to give you the freshest experience with every use. Try Eco-Beauty for yourself - the line makes its debut in October at lafreshgroup.com.