La Fresh Wins Prevention Magazine's Beauty Award

La Fresh Group, makers of travel-friendly personal care wipes, has announced that its La Fresh Eco-Beauty Waterproof Makeup RemoverWipes have won Prevention Magazine’s 2012 “Celebrate Your Beauty” Award for Best Makeup Remover. 

Prevention’s awards are completely objective, with winners in four categories chosen from 130 finalists that were evaluated by a panel of judges and tested by readers under the supervision of dermatologists.

“With the help of 275 readers and 10 dermatologists and chemists, Prevention evaluated 19 makeup removers this year, and La Fresh’s came out on top—truly an accomplishment,” says Jennifer Goldstein, the magazine’s beauty director.

“Prevention magazine’s readers represent exactly the type of demographics our products are designed for—women leading the active lifestyle who are seeking easy-to-use, high quality beauty care solutions for their everyday lives. Our Eco-Beauty line speaks to that,” said Eve Yen, founder of La Fresh Group. “La Fresh Eco-Beauty Waterproof Makeup Remover Wipes, along with all of our other products, use the highest-quality ingredients while staying true to our corporate green initiative, and because of that, we’re extremely proud to receive this prestigious award from such a highly-read publication.”

La Fresh Eco-Beauty Waterproof Makeup Remover Wipes instantly dissolve resistant eye and lip makeup, without leaving greasy residue, with no pulling or tugging that may cause irritation. These highly natural wipes refresh and nourish the delicate eye and lip areas with a six-oil blend of olive, jojoba, sesame, grapeseed, vitamin E and lavender. They are available in 24 count resealable pouches and freshly sealed, individual portable sachets.

All La Fresh Eco-Beauty products feature 100% biodegradable wipes and are free of parabens, sulfates, triclosan, dyes, PEGs, artificial fragrances and animal byproducts. These wipes are pre-moistened to eliminate the need for water. La Fresh products are available in select retailers nationwide and by visiting www.LaFreshGroup.com.

LA FRESHEST STUFF ON TV

One of my favorite brands, La Fresh, has just launched a new TV campaign with a special offer on Eco-Beauty Waterproof Makeup Remover Wipes and Oil-Free Face Cleanser Wipes. When you order, you get a FREE full size pouch of the luscious Instant Body Soother and single packets of every product in the Eco-Beauty line: Healthy Hand Sanitizer, Acetone-Free Nail Polish Remover, Instant Body Soother, Waterproof Makeup Remover and Oil-Free Face Cleanser in Naturally Scented as well as Fragrance Free.

I provide a demo of how well the Waterproof Makeup Remover works. I kid you not, the product works just as well, if not better, than other products that contain mineral oil and parabens. The La Fresh Eco-Beauty Waterproof Makeover Remover contains 6 natural extracts including Lavender essential oil, yet it doesn't leave your skin running with oil like some eye makeup removers do. I promise, it will be love at first wipe! Check it out at golafresh.com.