Love & Toast is a naturals line which had its premiere at Urban Outfitters. Margot Elena Wells, the creator, designer and formulator, was conceptually envisioning a loose creative vibe with Love & Toast, what she refers to as “Brit Pop Folk Art.” Drawing influences from Japanese design, Love & Toast also has a Swedish feel about it with its bright colors and simple iconography and many will also notice a nod to the ‘80’s.
Margot Elena took it a step further with Love & Toast by deliberately choosing environmentally friendly packaging to convey her commitment to the natural ingredient deck she worked so many years to perfect. Almost all of the Love & Toast packaging is recyclable, and the paperboard is made from annually renewable and sustainable resources. Margot Elena chose to use vegetable ink because it has proven to be most kind to our eco system as it is derived from a wide variety of sustainable crops.
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