L'Oreal USA Buys PBL, Maker of Clarisonic

With electronic skin care device sales soaring, L’Oréal USA has jumped into the market, announcing the completed acquisition of Pacific Bioscience Laboratories Inc. (PBL). PBL’s Clarisonic is a market leader in the rapidly growing areas of sonic skin care devices, topicals and technology. Established in 2001, PBL developed its patented technology, enabling a series of popular products under the Clarisonic brand that redefined consumers’ approach to skin care. The move gives L’Oréal access to patented sonic skin care technology and with it, the ability to acquire strategic positions in the quickly emerging skin care devices category.


Source: Beauty Packaging