Fashion Color Forecast 2010/2011

The best interpretations of color trends for the upcoming seasons, courtesy of Lenzing.

TRENDS WINTER 2010 | 2011

SUSTAINABLE FUTURE

Download Trends Autumn/Winter 2010/11 The crucial need of co-existing between nature and urban landscapes is reflected in the color pallets and the stories from where they come: urban concrete and formal darks meet nature’s mid-tones and bright shades. Eco-fashion, lo-fi, laboratory-grown fabrics, food fashion, fusing product and garment, beetroot-dying, victimless leather, bone ivory, up-cycling and all the other experiments concentrating on environment issues, are so important; some ideas will eventually end up as valid solutions to problems we fight with, some are indispensable because of the discussion they rise. Solutions are imperative to solve the paradox of the fashion industry obsessed by the nonstop change and the vital demand of sustainability. The focus has moved from pure aspect to content, with everything this brings along in terms of questions. Finishing and added functions are areas still to be explored and bringing in new, complex and fascinating elements. Craft techniques are reinterpreted and completed by using the newest technology. Warmth, comfort, caring, reassuring, thoughtfulness are terminologies to have in mind when developing fabrics for the autumn and winter of 2010 / 11.

PURITAN

REFLECTION

RUGGED

EXOTIC

IDENTIKIT

TRENDS SPRING | SUMMER 2010

OPTIMISTIC FUTURE

Download Trends Tones deriving from Plants, Minerals, Vegetables and Dirt are creating a unique beauty. We’ll find unnatural looking colors created from natural dye developments such as “baby indigo” and “madder red”. Colors take on fantastic high shine, super gloss lacquer and patents for pale and earth tones. Colors become more saturated with a clean impact for maximum contrasts and filled tones. Contrast can be wild and furious, stark or slight. Statement: bright colours for ‘one colour’ styling. Brights are filled with light. Bright deep darks can deceive the eye. Urban concrete tones become new neutrals raw and textured layers. Textiles are developed into still more diversity and specified by the end use of them. Blends are becoming more sophisticated: cellulose fibers will – along with being on their own and with stretch blends - be blended with wool (which has finally been recognized for summer-use) silk, linen and ramie. Along with this classic way of ‘textile-thinking’ many more will be explored and lead into really new approaches of thinking and production embracing the consumer as part of the creation process. The performance of the fabric is the key word in terms of function - breathability, absorbability, temperature adjustment etc. - maintenance – cleaning (green laundry), shape steadfast – and durability, just to mention a few parameters. Just as yarns will be still finer and have more refined performance properties thanks to developing of spinning processes, finishing is still growing in importance and processes are refined and improved, new techniques invented. The overall question of interest in the textile production is how to take care of our environment: Ecological is no longer just a fashion word! MODERNIST EARTH

The synergism of Earth / Concrete /Vegetation / Mineral.
Imperfect and unique beauty of the invincible nature. The intelligence of reflective and uncomplicated qualities. Choices are serene. Unnatural looking colors from natural dye developments such as mud and “baby indigo”. Surfaces are sublimely texturized inspired of the immense inspiration of nature. All textured elaborations are welcomed. The honesty of the materials, skin-loving fibers to be trusted – because we deserve it!

VISIONARY

Exotic. Rich.Tribal. Artistic.
Colors are abstracted from nature. Tones that contrast with urban aesthetics. All that embellish - jaquard, embroidery - interacting with grainy matt woven fabrics. Colors and ornaments inspired by dynamic culture clashing. African, native american and urban folklore mixed in a visionary vortex.´Textile to be mixed, clashed and revisited in a blur culture connotation – a mirror of our world!

OBSESSION

Mysterious. Cutting edge. Luxurious. Futuristic. Lunar. Mercurial. Academic. Light enhanced, reflective. Glazed surfaces bestow bright deepness to the colours. Understated and confident luxury. Obsessive research for textiles. Drape. Smooth. Wrap. Mellifluous. Almost excessive sophistication - the perfection of air!

ANIMATE

Intense techno colours express happiness and life. White light and whited brights. Full tones glowing on saturated materials. Transparency – batiste and organza feelings - gives light to the colours. Easy, pure surfaces that allow the play of prints and applications of entertaining elements - towards a convincing and joyful future!

TRACE

Textured layers becomes seductive and tempting. Materials are solid and classic, constructions fitted, qualities and beauty - as once upon a time! Precision of the embellishments of the past. Powdered tones filtered through aging but not shabby! Contrasts are subtle and minimized. Sensing the past that has absorbed the colours.