Fusing beauty with technology, Estée Lauder has launched its Virtual Makeover Widget - a downloadable application that allows customers to visualise make-up looks before buying without having to confront a daunting make-up counter. The widget allows users to upload a photo of themselves and digitally apply various make-up products, transforming the "try before you buy" idea into a reality. A "one-click look" function also instantly applies looks from the brand's latest advertising campaigns and new colour collections, with a promised realistic "finish and coverage of each product".
Estée Lauder collaborated with TAAZ.com to create the most realistic experience possible for users, claiming that the innovative computer vision techniques identify areas where make-up products should be properly applied to realistically contour the make-up to the shape of the face - emulating the effect of real make-up application.
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