Hard Candy Pops into Wal-Mart

It's official. Hard Candy has found a new cozy home at Wal-Mart. You may recall that the uber-edgy brand was originally launched in 1995 as a line of car-paint inspired nail polishes by young USC pre-med student-turned-entrepreneur Dineh Mohajer, who decided to mix her own polish to match her platform sandals. Hard Candy reached mega stardom when Alicia Silverstone donned 'Sky' (light blue) during her guest appearance on the Late Show with David Letterman. The brand was sold to LVMH Moët Hennessy Louis Vuitton in 1999 and was sold again to Falic Fashion Group three years later.

More recently, Falic inked a deal with NuWorld Beauty, marketers of the mary-kateandashley beauty line at Wal-Mart. From there, steps toward entry into Wal-Mart began. The new line encompasses 261 items including shimmer lip glosses, baked eye shadow duos, glitter liquid eyeliner, volumizing mascara and eyeliner pencils that double as hair sticks. Pricing is about $7 an item. The line will debut in 3,000 Wal-Mart doors come September.