I like the idea of Dolce & Gabbana's premium new makeup line, simply titled 'The Makeup,' launched by P&G's prestige division exclusive to Saks Fifth Avenue in the US. The inspiration for the line's debut ad campaign was 'the modern Marilyn' for which I believe Scarlett Johansson was the perfect spokesmodel choice. Cut to Scarlett's recent appearance for the line's bowing at Selfridges London. I cannot help but feel disappointment that the spirit of the original vixenish inspiration was lost on this Dolce & Gabanna ensemble self-described by Johannson as 'channeling old Hollywood glamour.' I am left curious about the long-term survival of the line, particularly in these turbulent economic times, if the marketing nuances of personal appearances are not holding true to the original fashion house's vision. Timing might be everything, but in high fashion, some also say image is everything, too.
What do you think? Share your thoughts!
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